For better learning experiences
We want to encourage children to discover their natural genius. At school and at home. Digitally responsible. Story by story...
The TukToro team
More joyful, happier and better learning - that was the goal of the founding team. Elisha Benner, Andreas Häring, Patrick Goehl, Martin Klemann and Justyna Zubrycka launched their company a2zebra with this vision in 2022.
They then launched TukToro at the end of 2024. It is the first digital and functional haptic toy that helps children discover the basics of arithmetic individually and in a playful way.
Playful Purpose
Our founding team combines expertise and curiosity. Meet the minds behind our mission.
Elisha Benner
He is the visionary behind the product. Even as a teenager, the son of a learning therapist was interested in educational topics and founded a YouTube channel at the age of just 16 on which he posted videos on various aspects of school and learning. While he was studying to set up a company, he became increasingly interested in the subject and developed the idea of an educational toy. Since founding a2zebra, Elisha has taken over the management of the company and is primarily responsible for marketing, financing and representative tasks.
Co-Founder & CEO
Andreas Häring
"A paper cup and a rucksack full of dreams” is how he describes what Elisha came to him with a good 2.5 years ago. From this, the trained electrical engineer and embedded professional developed the hardware for today's TukToro figure and turned it into a miracle of technology. After more than 20 prototypes, Andi was satisfied with the sophisticated electronics and is still delighted with the effect TukToro has on children in practice.
Co-Founder & CTO
Patrick Goehl
Painting worlds with words - as the creative head of TukToro, stories are Patrick's passion. For him and his game content and UX team, the view extends from the desk into the night sky and ideas bubble up, fantastic worlds take shape and complex themes become tangible. From enchanted fairytale realms to golden cubes in the universe - his characters are waiting to be found by little explorers.
Co-Founder & CCO
Martin Klemann
He starts where the hardware ends. Martin heads the software team and takes care of everything that happens beyond the Bluetooth interface in the TukToro app. The software developer translates TukToro's adventure stories into technology: That the games work on the tablet and smartphone, when TukToro reacts and how, and how the mechanics of each game work.
Co-Founder & Director of Software Engineering
A Strong Network
Together, we ensure our educational toys truly inspire children – and keep getting better
Developed with children and educators
TukToro means learning with all the senses! The toy combines the methodical approach of the cube box with emotional storytelling - a combination that not only convinces children and families, but also a large number of investors and influencers.
Supported by
Miriam Jacks
Entrepreneur, CEO and Founder JACKS beauty line
"Really proud! So great that I can be a part of this."
Oliver Hoyer
Integrative learning therapist
and Managing Director ZTR Berlin-Nordost
"With the dice box method we are laying a new foundation for individual calculation and school mathematics."
Diana Wegel
Primary school teacher and educational influencer
"Learn math in a fun way. That's exactly how it works. It can be so easy. And no worksheet is necessary!"
Prof. Dr. Roland Fassauer
Serial entrepreneur
"I don't really make hardware investments, so I find this one all the nicer."
News and articles
Frankfurter Allgemeine
Elisha Benner is developing Tuktoro, a math learning toy. The character, whose belly can hold four dice, is designed to enable children to learn without fear – and will be expanded with AI content.
June 18, 2025
EU-Startups
Berlin-based edtech a2zebra raises €500k to use AI for math learning success with TukToro | EU-Startups...
3 April 2024
Startup scene / Business Insider
At first glance, the figure reminds of an ordinary toy...
03 April 2024
World
When founder Elisha Benner saw Brigitte Mohn in the town hall, he seized his chance...
24 June 2024
German startups
a2zebra, an EdTech startup from Berlin, offers TukToro , a figure that “combines the shaking and counting of dice”...
15 July 2024
InStyle
Math can also be fun. How? TukToro founder Elisha Benner reveals in an interview
15 April 2025
How to play TukToro at home
Du möchtest TukToro vor Ort erleben? Hier findest du ausgewählte Fachhändler, bei denen du TukToro im Ladengeschäft entdecken und kaufen kannst. Dein Lieblingsladen ist noch nicht dabei? Damit sich das bald ändert, kooperieren wir mit Spielwarenverbänden, über die TukToro in ganz Deutschland zu beziehen ist.
